Significantly a third of all films produced over the last decade have been horror films. In the decade following the end of the New Order regime in 1998 feature film making in Indonesia returned to both productivity and popularity after a hiatus in the 1990s. But is DreadOut really unique? If so, in what ways? And if not, which known formulas, conventions and intermedial representations can be identified? While this thesis does not seek to construct the Indonesian context of the game as “too different/other” to be decoded, it rather aims to differentiate between the features and formulas aimed primarily at an Indonesian audience, the features which are globally sold as “truly Indonesian” and those which are adapted from existing international horror (video game) conventions. The planned indie game created quite a buzz in the indie- and horror-gaming scene, due to its genuine and mostly "new" setting and ghostly appearances. They wanted to introduce new and “unique” experiences of Indonesian horror to the gamer audience. In December 2012, Bandung-based Company Digital Happiness turned to the internet community to promote and fund their planned Indonesian horror survival game DreadOut with a Indiegogo funding campaign.
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